YUZEN

Yuzen is a project created by Filippo Piantanida Studio that explores the synergy between botany, digital art and visual composition inspired by the Japanese art of floral arrangement. The entire campaign is based on elements (flowers and products) created in full 3D, offering a refined, detailed and immersive aesthetic rendering, where every petal, curve and texture contributes to the creation of elegant and poetic images.

Styling by Yuzen and the set project by Studio X define the aesthetic and spatial base of the work, while the photography by Filippo Piantanida and the digital art accompanied by post-production by Roberto Marchesi ensure visual consistency and technical quality.

The images created are designed to serve as a product visual campaign, but also as artistic interpretations: traditional Japanese floral composition is mixed with modern elements. This mix makes Yuzen suitable for promotional uses, high-quality editorial, artistic packaging or visual installations.

With Yuzen, Filippo Piantanida Studio confirms its ability to develop visual projects that go beyond the conventional, elevating the product through art, digital art and 3D rendering.