Pedrali

Pedrali is a project by Filippo Piantanida Studio for the design brand Pedrali, involving the creation of large-format photographic installations for the launch of the new office collection. The concept created by CalviBrambilla, "a sheet of white paper", serves as a visual base for placing the products against an essential, elegant and clean background that enhances their lines and design.

The photography is by Filippo Piantanida for A.World Productions, with post-production by Erica Falcinelli. Every stage, from art direction to the final result, is conceived to guarantee high-definition images.

The photographic installation uses very large formats, designed for displaying the product in a scenographic way: the essentiality of the "sheet of white paper" creates contrast with the quality of Pedrali office design, highlighting materials, finishes and silhouettes.

This project is aimed at brands and companies in the office-furniture and industrial-design world, interested in rethinking the product's visual presentation through large-format photographic installations.

With Pedrali, Filippo Piantanida Studio confirms its ability to create high-impact visual projects.