PASTA DI CANOSSA

The Pasta di Canossa project, conceived by Filippo Piantanida Studio in collaboration with A.World Productions, represents a complete visual intervention for the My Instant Pasta brand. It is a production that includes art direction, concept development, the creation of digital textures and full 3D images designed to give form to a distinctive and immersive visual communication. The studio handled the photography while Erica Falcinelli managed the post-production.

The aim is to generate images that are true strategic tools for the brand. The textures created become fundamental elements of the visual storytelling, able to convey materials, tactility, depth and personality. The full-render 3D images capture not only the product but a visual universe that extends to packaging, styling and visual compositions.

Pasta di Canossa is designed to be applied across various areas of corporate communication: digital campaigns, advertising, social content, packaging and promotional materials.

With this project, Filippo Piantanida Studio demonstrates its ability to operate in fields that require precision, style and strong visual personality.