IT
Project

MY INSTANT PASTA FORCHETTE

Digital art & 3D
Food, Still life & Product

Packaging and visual content for the fork line of My Instant Pasta.

My Instant Pasta forkful, Arrabbiata flavour – packaging design with fork

The My Instant Pasta Forchette project by Filippo Piantanida Studio is a complete intervention in the field of visual and brand content for the food sector. The work comprises art direction, the conception of digital textures, visual development, packaging design and product photography, with the aim of defining a recognisable visual language consistent with the My Instant Pasta brand identity.

The creative phase begins with the study of the brand's visual concept: colours, materials, tactile sensations and values to communicate become elements to be translated into textures and visuals that speak to the consumer. The project includes the creation of digital textures that enhance the surfaces, details and atmospheres of the packaging.

Filippo Piantanida Studio handles every stage of the visual production: from conceptual development to the shots, from styling to packaging, through to post-production. The result is curated, modern and emotional images.

The project shows how photography and visual design can be strategic tools in the food sector: visual storytelling that reinforces brand identity.

Credits

  • Photography & Digital Art: Filippo Piantanida
  • Post-Production: Filippo Piantanida Studio
Client My Instant Pasta (Pasta di Canossa)
Website myinstantpasta.com
My Instant Pasta forkful, Arrabbiata flavour – packaging design with fork
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My Instant Pasta forkful, Carbonara flavour – practical packaging graphics with fork
My Instant Pasta forkful, Ragù flavour – food packaging with travel fork
My Instant Pasta forkful, Vegetable Curry flavour – creative design with fork
My Instant Pasta forkful, Cheese flavour – innovative packaging with fork
My Instant Pasta forkful, Mushroom flavour – packaging image with built-in fork
My Instant Pasta tricolour fusilli forkful – practical packaging design with fork
My Instant Pasta forkful, Tomato and Basil flavour – food packaging with fork