MY INSTANT PASTA

The My Instant Pasta project, conceived and created by Filippo Piantanida Studio, is a complete visual production that combines art direction, concept, development of digital textures and the creation of full 3D images to bring a distinctive visual communication to life for the brand. The intent is to create visual content that are strategic elements able to define the brand's identity in the food landscape.

The art direction and concept phase defined an aesthetic line consistent with the brand's essence: atmospheres, materials and tactile sensations were translated into digital textures curated in detail. These textures become the protagonists of the 3D images that show the product with depth, realism and style.

Photography merges with digital art: every full-3D render is supported by refined post-production that handles colour, shadows, light and contrast. This hybrid approach guarantees flexibility, visual effectiveness and consistency across different touchpoints.

The My Instant Pasta project is aimed at brands that want to stand out through a modern and recognisable visual language. The content produced is designed for digital campaigns, advertising, communication materials and visual packaging.

With this collaboration, Filippo Piantanida Studio confirms its ability to create complex, vertical visual projects.