Gio Ponti Molteni

Molteni Heritage – Gio Ponti Catalogue is a visual project of excellence by Filippo Piantanida Studio, dedicated to enhancing the heritage products of the Molteni & C. brand, inspired by the great design of Gio Ponti. Art direction by Cristiano Bottino, styling by Elisa Ossino Studio, photography by Filippo Piantanida for A.World Productions and post-production by Roberto Marchesi all contribute to a catalogue that unites aesthetics, history and contemporaneity.

The catalogue sets out to tell Molteni's heritage not only as a product line but as a visual narrative that enhances form, materials and stylistic legacy. The images favour the faithful reproduction of surfaces, texture and finishes. Styling and the photographic set are designed to enhance the lightness, curves and distinctive elements of Gio Ponti's design.

The visual production covers the entire process: from the creation of the visual concept, through professional photography, to detailed post-production. Doc Artist Management and A.World Productions coordinate every stage to guarantee stylistic consistency and high quality.

This project is aimed at brands and clients who appreciate historic design and Made in Italy quality. The images are ideal for exhibitions, sector publications, institutional material, print and digital catalogues and e-commerce.

With Molteni Heritage – Gio Ponti, Filippo Piantanida Studio confirms its mastery in turning products into visual narratives, combining design history, craftsmanship and aesthetic sophistication.