IT
Project

Mogu

Photography, Digital art & 3D
Interiors & Design, Still life & Product

'Radical by Nature' catalogue and campaign for Mogu, mycelium design.

White two-module Mogu mycelium acoustic panel on a terracotta plaster wall, with dried palms and a red lampshade — Filippo Piantanida Studio

The Mogu project was born following the statement "Radical by Nature."

The company needed to transform its research-company visual identity into a product-company identity based on this statement: "Nature is the best architect of all. By employing one of its finest technologies - mycelium - Mogu delivers responsible products for interior design."

The photography needed to be as radical as the products, speaking to an audience made of architects, designers and, at the same time, "normal people".

Credits

  • Photography, visual identity & production: Filippo Piantanida_AWP
  • Styling: Studio Salaris
  • Brand identity, Art direction & layout: Filippo Piantanida Studio per AWP
Client Mogu
Website mogu.bio
White two-module Mogu mycelium acoustic panel on a terracotta plaster wall, with dried palms and a red lampshade — Filippo Piantanida Studio
White Mogu mycelium panel on a grey concrete wall amid ferns and dried climbing branches — Filippo Piantanida Studio
Green Mogu mycelium acoustic panels with star geometries set diamond-wise on a vaulted black-brick wall, with vintage table and green chairs — Filippo Piantanida Studio
Vertical column of three white Mogu mycelium panels with star relief on a black-brick wall, beside a round blue woven side table — Filippo Piantanida Studio
White-grey Mogu mycelium acoustic panels with star geometries on a black wall, above a black counter, with dusty-pink and beige flooring — Filippo Piantanida Studio
Light-blue Mogu mycelium acoustic panels in triangular modules with wooden joints, set diamond-wise under a black-brick arch, above a white marble console — Filippo Piantanida Studio
Pink and cream Mogu mycelium acoustic panels in triangular modules arranged as a hexagon on a concrete wall, with a red Eames chair and a glazed wall onto the courtyard — Filippo Piantanida Studio
Light-blue and beige Mogu mycelium acoustic panels in triangular modules forming a hexagon on a concrete wall, with white desks and swivel castor chairs — Filippo Piantanida Studio