Leroy Merlin

The Leroy Merlin project by Filippo Piantanida Studio is a print and digital campaign focused on the birthday of the Genoa store, commissioned to AWP. The production involves photography by Filippo Piantanida, supported by post-production by Roberto Marchesi, with the aim of creating visual content that celebrates the promotional occasion and reinforces the brand's bond with the territory.

The campaign is designed to cover both print and digital channels, integrating visual creativity, consistent branding and celebratory messages. The images are created in a style that combines spontaneity and commercial appeal, with attention to the retail context and the store's fit-out.

Filippo Piantanida Studio handles the photographic phase with rigour in composition, light management and the selection of visual details, while Roberto Marchesi's post-production guarantees chromatic uniformity and an aesthetic level that supports the promotional image.

This campaign for Leroy Merlin is intended for posters, social visuals, digital campaigns, store-celebration materials and retail advertising.