Gio Ponti Molteni

Molteni Heritage – Gio Ponti Catalogue is a visual project of excellence by Filippo Piantanida Studio, dedicated to enhancing the historic design heritage of the Molteni & C. brand, inspired by Gio Ponti's artistic vision. Art direction is by Cristiano Bottino, styling by Elisa Ossino Studio, while photography is by Filippo Piantanida for A.World Productions. Post-production, by Roberto Marchesi, completes the project.

The catalogue sets out to tell design not only as product but as aesthetic legacy: the lines, curves, surfaces and finishes of Molteni furniture emerge in all their beauty, through photography attentive to texture and materials. Styling and set design are studied to enhance the lightness typical of Gio Ponti's design.

The visual production covers every stage: from conceptual definition to the shots, through to post-production, coordinated by Doc Artist Management and A.World Productions.

Molteni Heritage – Gio Ponti is aimed at those who appreciate classic Italian design, craftsmanship quality and the continuity between past and present in furniture design.

With this work, Filippo Piantanida Studio confirms its mastery in turning furniture products into visual narratives.