ETRO_Milano_Pontaccio
Photography
Interiors & Design
Architectural photography of the Etro flagship store in Via Pontaccio, Milan.
The ETRO Milano Pontaccio project created by Filippo Piantanida Studio is a work of architectural photography and interior design, conceived to immortalise the ETRO flagship store in Via Pontaccio, Milan. The approach is based on enhancing the spaces, the geometries, the materials typical of luxury retail and the skilful use of natural and artificial light.
Every shot is designed to highlight the store's architecture: the lines, the surfaces, the cladding, the furnishings, the textile contrasts and the material textures. The interiors are shown with aesthetic precision, offering a vision that unites design, atmosphere and commercial functionality.
Filippo Piantanida Studio handles every stage of the production process: from art direction to photography, through to post-production by Erica Falcinelli for A.World Productions.
This kind of photography is particularly useful for brands operating in luxury, retail fashion and design, where the image of physical spaces strongly contributes to the brand's identity.
With ETRO Milano Pontaccio, Filippo Piantanida Studio confirms its expertise in capturing the essence of luxury commercial spaces.
Credits
- Photography: Filippo Piantanida Per A.World Productions
- Post-Production: Erica Falcinelli Per A. World Productions
