Emilgroup

The Emilgroup project, created by Filippo Piantanida Studio for the Emilgroup group (brands Emilceramica, Ergon, Provenza and Viva), is a large-scale visual production: over 200 product shots accompanied by the possibility of inserting, through 3D modelling, different types of ceramic surfaces.

This production was developed in two distinct shoots, with the aim of providing the brand with rigorous and versatile images, useful both for institutional campaigns and for product presentations where material variety and surface customisation play a key role.

The photography is by Filippo Piantanida, while post-production is by Erica Falcinelli for A.World Productions. The 3D modelling, by Roberto Marchesi for A.World Productions, allows different surfaces and material variants to be tested. Production is managed by Doc Artist Management, Milan.

The shots emphasise texture, finishes, ceramic formats, surface quality and the ability to transform light and environment, so that the ceramic appears not merely as material but as a visual identity component of the brand. The 3D surfaces make it possible to create bespoke scenes and customised product visualisations.

With Emilgroup, Filippo Piantanida Studio demonstrates its expertise in the ceramic-furnishing sector, showing how the integration of traditional photography, 3D modelling and post-production can elevate the image of industrial surfaces.