BLANX

The Blanx project, a test for the company curated by Filippo Piantanida Studio, is an integrated visual production designed to build a strong visual identity for the brand. Through a combination of concept, art direction, advertising photography and creative post-production, Blanx unites contemporary aesthetics, style and visual consistency.

The art direction defines the aesthetic direction, the tone of the message and the visual palette on which the entire project is built. Starting from these guidelines, the studio develops photographs and advertising images able to communicate the brand's distinctive features: style, impact and visual emotion.

The photographic production is designed to meet the needs of digital and traditional campaigns, creating visuals usable in promotional materials, on social channels, on websites and in advertising. Every shot is created with attention to composition, light, pose and setting.

The post-production phase completes the creative journey: every image receives retouching, colour balancing and optimisation for the various channels. The result is a set of coherent, powerful images, ready to serve as brand communication tools.

With this project the Blanx brand gains a cohesive, high-impact visual image, while the studio confirms its expertise in producing creative and strategic visual campaigns.