IT
Project

ATHENAS CATALOGUE

Photography, Digital art & 3D, AI
CGI & 3D, Still life & Product, Generative AI

Product catalogue and digital art for the cosmetics brand Athena's.

Everby cosmetic line in turquoise packaging (Lash me, Pepti Boom, Don't call me Panda) on mirrored plinths with iridescent reflections

The ATHENAS project, created by Filippo Piantanida Studio in collaboration with Athena's, is a multimedia production that combines product, digital art, photography and post-production to bring the new catalogue to life.

The art direction, shared between Athena's and Filippo Piantanida Studio, defined an innovative visual concept able to enhance every product detail through shots, digital compositions and curated set design.

The production is designed to communicate not only the functional features of all the products but above all their visual identities: form, texture, materials and design dialogue in images that become tools of presentation and storytelling. Digital art works both as decorative graphic element and as effect integrated into the images.

Photography and digital art merge to create images useful for product catalogues, digital advertising, websites and social campaigns. Filippo Piantanida Studio handles every stage: from concept development to shooting, from photography to final post-production.

With ATHENAS CATALOGUE, Filippo Piantanida Studio demonstrates its ability to integrate digital art and photography into a single coherent visual production.

Credits

  • Art Direction & Concept: Athena's & Filippo Piantanida Studio
  • Photography & Digital Art: Filippo Piantanida
  • Post-Production: Filippo Piantanida Studio
Client Athena's
Website www.athenas.it
Everby cosmetic line in turquoise packaging (Lash me, Pepti Boom, Don't call me Panda) on mirrored plinths with iridescent reflections
Everby Lash me eyelash serum, turquoise cartons and applicator arranged on mirrored surfaces with rainbow reflection
Everby Pepti Boom lip filler with turquoise carton on mirrored plinth and rainbow light behind
Kaley Moka Rose roll-on perfume, bottle and pink carton with petals, hazelnuts and coffee beans on stone
Kaley Moka Rose roll-on perfume on powder-pink background with rose petals, hazelnuts and coffee beans
L'Erboristica Athena's Antietà Globale face serum with vials and dropper bottle on driftwood and dried flowers
L'Erboristica Athena's argan body oil and cream on light plinth with argan nuts, golden tones
L'Erboristica Athena's coconut and Monoï line (cream, oil, mask) on light plinths, blue background with palm shadows
L'Erboristica Athena's double cleansing: make-up remover balm and face cleansing powder on lilac background with scattered powder
L'Erboristica Athena's sweet almond body cream and oil on pink plinths with almond blossoms and almonds
L'Erboristica Athena's Mineral Infusions biphase body spray serums, purple and teal bottles on rippled water
L'Erboristica Athena's Nutra Repair line: baobab oil and face cream on warm background with dried buds
Everby Pepti Boom lip filler, turquoise carton and stick on mirrored blocks with iridescent reflections
L'Erboristica Athena's three Pearls face serums with yellow, pink and blue microbeads on geometric blue background
L'Erboristica Athena's Purysens face line: prebiotic emulsion, cream and mask on blue background
L'Erboristica Athena's vegetable soaps (rice starch, almond oil, Tahiti Monoï) on light stones with flowers
L'Erboristica Athena's Uomo Active line: blue face cream and after-shave balm on plinth, petrol-blue background
L'Erboristica Athena's Uomo line: classic fragrance and hyaluronic acid face serum on shelves in natural light