ATHENAS

The ATHENAS project, created by Filippo Piantanida Studio in collaboration with Athena's, is a multimedia production that combines product video, digital art, photography and post-production to bring the Kaley series to life. The art direction, shared between Athena's and Filippo Piantanida Studio, defined an innovative visual concept able to enhance every detail of the product through elegant video, digital compositions and curated set design.

The product video production is conceived to communicate not only the functional features of the Kaley series but above all its visual identity: form, texture, materials and design dialogue in videos that become tools of presentation and storytelling. Digital art works both as decorative graphic element and as effect integrated into the video, amplifying the visual experience and making every piece of content unique.

Photography and digital art merge to create images complementary to the videos, useful for product catalogues, digital advertising, websites and social campaigns. Filippo Piantanida Studio handles every stage: from concept development to shooting, from photography to post-production.

Post-production, editing and colour grading are key elements of the project, essential to guarantee high-quality images and video with strong visual impact.

With ATHENAS, Filippo Piantanida Studio once again demonstrates its ability to integrate video, digital art and photography into a single coherent visual production.